Rotten Library > Culture > Vending Machines
Vending MachinesWhen your great, great grandparents were very small children, the mere notion of winking, blinking, flashing metal robots capable of exchanging nickels for frozen chocolate ice cream was just a crazy daydream. But now? It's science fact. [SFX: Wonky space music] Welcome to the world of tomorrow -- today! Stainless steel, safety glass, and plexi-chrome vending machines have evolved so gracefully over time that now even the most jaded and suspicious of adults can finally take them for granted. Combined with new advances in soda can delivery, snack rack dispensary, candy spiral arm technology and credit card verification techniques, it's easy to see why vending machines are truly man's best friend. Beep boop! Take me to your leader! Would you like
to establish a career in the automated retail arts? Americans feed vending
machines over $22 billion each year, but the vending industry is fraught with
hazards -- including the everpresent need to combat negative public perception.
Vending machines represent the earliest physical manifestation of corporate
downsizing and far-fetched notions that a person could ever be replaced by
a thing. Responding to allegations of poor customer service, companies
developed
"smart" vending machines which are meaner and twice as aggressive. The
most advanced venders come equipped with temperature-sensitive electrothermographs which
increase the price of a drink from $1.00 to $1.50 on particularly hot afternoons.
Ratios between frequency of use and the passage of time can also be established,
enabling machines to charge more for drinks at heavily-populated outdoor
social events. The logic is as follows: if there's a long, steady pattern of
coin clinks into the machine, increase the price by 25 cents after every tenth
clink.
Decrease the
price when In Why We Buy, CEO
and Envirosell, Inc. founder Paco Underhill describes the vending machines
of tomorrow. Nearly one-fifth of all Americans will be 65 or older by the year
2025, necessitating drastic changes in the way businesses
conduct automated transactions. The failing eyes and arthritic fingers of senior
citizens have already forced vending machines to adapt. Large, rectangular
buttons which dispense cans of Mountain Dew are growing larger, much
easier to push, and they're increasingly self-illuminated -- preferably with
enormous photographs of the desired product in question. How much money
did I just put in? What am I buying again? Where am I? Innovations in vending
machine user interfaces translate directly into other devices, too. ATMs will
need to grow phatter, doper, and more pimped-out in an effort to woo seniors.
The buttons on mobile phones and TiVo remotes will be similarly big-boned,
growing more Who will stock these machines of the future? Anne Rawland Gabriel, author of Start Your Own Vending Business, chronicles a newer, hipper demographic of vending machine operators mysteriously referred to as those belonging to Generations X and Y. Unlike the technology industry, where "innovation makes millionaires overnight," Gabriel reminds us that today's v-commerce entrepreneurs must actively pursue cost control, aggressive marketing, exceptional management, and just plain hard work. On page five, one can experience an interactive sidebar containing this Fun Fact: Generation Xers are big consumers of hand-held foods!
Sadly, Hero's whimsical invention couldn't discern real coins from fake ones, leading to inevitable thefts of the blessed water by Roman officials and copper-pinching church goers. He died without ever seeing his invention evolve from a sacred fountain to the full-on dirty French postcard mini-kiosk the 18th century would soon be clamoring for. In the 1880s, when patents were secured for a smattering of mechanical counterfeit coin detectors, the porn industry really took off. Vending machines were there, man -- right there -- riding bareback in History's sidesaddle, selling snuffs and tobaccos, slinging dirty books, and even returning exact change. Is your mind sufficiently blown, earth human?
Less than a decade later, a completely coin-operated restaurant, or automat opened in Philadelphia. Joseph Horn and Frank Hardart imagined a Utopian world without waitresses, where for three nickels and the squeezy jerk of a big fat knob, machines would serve customers classic recipes like Macaroni & Cheese, Boston Baked Beans, and creamed spinach. These diners were staffed by human beings, too -- unseen cooks in the back kitchen who prepared the hot entrees. Coffee exchangers were also employed: they discarded coffee which had been brewing in the urns every twenty minutes, and replaced it with a fresh batch. The throw-it-out-after-twenty-minutes rule would later be adopted by Starbucks Coffee.
So clearly, it's only a matter of time before vending machines learn how to stock themselves with smaller, self-replicated automats capable of dispensing the most dangerous snack treat of all -- MAN!! Seriously people, have we learned nothing from The Matrix?
Less than a year later, three-year-old James
Manges of Elkhart, Indiana managed to climb up the chute of another popular
claw-style vending machine at Wal-Mart, The Elkhart fire department was called to the scene. "I expected his hand to be caught in the machine," officer Anthony Coleman admitted. "But it was his entire body."
In the latter half of the twentieth century, vending machines began to
rebel for the first time against their flesh-and-bone masters. Since
1978, over 50 people have been killed by vending machines -- and
over 100 severely injured. Quebec, 1998: Kevin Mackle, 21, while demonstrating
his unconditional love for a vending machine by hugging
it back
and forth in a rocking, tilting fashion, was crushed to death when
the machine toppled over, squishing him When a vending machine falls on top of you, it's responding more out of fear than fury. It's saying please stop. It pins you to the linoleum floor almost immediately, forcing you to squint into the overhead fluorescent lights. Your elbows and knees are unable to bend or pivot in any direction, as if you've been placed in a small coffin. It's very likely your head hit the ground pretty hard upon impact. If the tilt-over was a clean 90-degree sweep, your nose, such as it is, is bent, or your cheeks are pressed firmly against the display window. If the machine topples and torques around one of its protective rubber footpads, skewing slightly at an angle, the top corner digs an enormous diagonal gash across your entire body from head to toe. If the front panel is made of glass, consider yourself lucky:
it might easily shatter against the floor. If that happens, and you
don't immediately start bleeding to death, Mr. Mackle's surviving family sued the Coca-Cola Company for $665,000. They also sued the manufacturer of the machine, the California-based Vendo company, claiming they knew the machine could tip over easily but did nothing to warn consumers. Then they sued Beaver Foods, the operator and caretakers of the machine, who had observed students at Quebec University rocking the machine back and forth numerous times, ignoring the warning placard: TIPPING OR ROCKING MAY CAUSE INJURY AND DEATH. Indeed, rather than pay attention to a vending machine's plaintive warning, some online content producers are happy just taking a picture of it for the purposes of making their LiveJournal experiences more immersive. See the funny guy? He's dead.
Good luck with that, randomly Googled blogger. Vending machine deaths have sparked a bloody war between man and machine, seemingly with no end in sight. Recent battles include the Palos Verdes Peninsula High School massacre of March, 2004 -- where eleven vending machines were tormented and executed without explanation. No groups have come forward to claim credit for the destruction, although custodian Ben Paule's sense of victory was palpable: "The repair for the vending machines is not in our hands. The Coca-Cola Company has to come in, fix them, calculate the cost of repair, and restock them." According to principal Kelly Johnson, the machines were killed sometime between 1:00am and 3:00am. Someone came in during the middle of the night and damaged the money slots on the vending machines, possibly with a butane torch. Neither Honeywell engineers nor disgruntled high school students can ever equal the ingenuity of vending machines' most formidable opponent: little birds. After a coin-operated Magic Wand car wash in Fredericksburg, Virginia was coming up several hundred dollars short each week, manager Bill Dougherty suspected his employees of sharing pass-keys amongst themselves to steal quarters.
Well, that wraps it up for this episode of The World of Tomorrow Today. In the meanwhile, it's safe to say that whether you like vending machines or hate them, the future is finally here to stay -- forever and ever. Now if only some young Einstein could daydream up a way to put shampoo and conditioner in the same plastic bottle! [SFX: Wonky space music] |
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