Rotten Library > Culture > Village People
The Village PeopleBefore the Spice Girls, before the Backstreet Boys, and way before Avril Lavigne, the Village People came together as one for a fully branded, corporate concept suitable for smart, colorful packaging and speedy fag-market delivery. The central characters (a cop, a sailor, cowboy, an Indian, a leather enthusiast and a hardhat construction worker) existed in the mind of French record producer Jacques Morali long before the performers were hired in 1977. It started in New York. Morali's goal was to assemble a campy, vampy, rock-and-roll dance act capable of satisfying a number of specific criteria. First and foremost, this group would make every effort to flaunt homosexual stereotypes in a manner both empowering and appealing to gay men around the world. The act would be lightweight, compact and portable, capable of performing in small venues like nightclubs and bars - but deliver an over-the-top sound reverberating with masculinity. The costuming, behavior and personas of each performer would overlap throughout universally accepted gay platitudes, so not even a closeted homosexual could effectively declare that this band wasn't reaching out to him. Before this "dream team" was assembled, Morali had already secured a record deal with Casablanca Records - a studio responsible for producing a series of hits by disco queen Donna "I Will Survive" Summer. Morali hired songwriters Phil Hurtt and Peter Whitehead to compose librettos which gently hinted at gay themes. Two of the initial focus group beta tunes included the following: San
Francisco (You've Got Me) Fire Island Resembling a diverse cross-section of stereotypes commonly observed mixing and mingling in New York's East Village - the Village People were born. San Francisco got them ranked number 50 on UK pop charts, but they really began to flame across the States a year later, with the Top 30 hit Macho Man. This was followed by two international hits, YMCA and In the Navy, hovering for months in first and second place on UK and US charts. "Jacques Morali had a concept, he had an idea, and we were the flesh and Although homosexuals did indeed embrace the group, many in the gay community abandoned fanship when mainstream audiences (straight people) developed a kitschy fondness for the music as well. Over the course of five years, the group was accused of building an empire based largely around the constant recycling a scant handful of tracks. Their first record (Village People, 1977) contained only four songs. Numerous records thereafter repackaged previously released material available elsewhere. Following albums like I'm A Cruiser and Sex Over The Phone came a string of underappreciated compilations. Titles include The Village People's Greatest Hits, The Best of the Village People, and eventually Twentieth Century Masters: The Essential Millennium Compilation of the Village People. But enough meaningless product promotion - let's go backstage and say hello!
Collectively the Village People have sold 85 million albums and singles, and they regularly tour Australia. |
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